Churn prediction

Find out in advance which customers are at risk of leaving. Find out what drives them to leave and offer them optimal solutions. Our churn analysis will tell you how.

Prediction and retaining the customers we are interested in

Retaining an existing customer is less expensive than getting a new one. Therefore, retaining the customer is a priority for successful companies. One way to retain your customers is to be able to identify the moment and the likelihood of their leaving. Based on historical data and churn analysis, we can predict the probability and define the reasons for leaving relatively reliably. We create customer profiles and optimize the machine learning model for each of them. The result is a score that tells us particular customer likelihood to leave. The analysis also includes recommendations on how to retain the customer, i.e. what to offer them to stay. Customers' behaviour is affected by their current lifestyle or the lifestyle of their families or friends. This is also taken into consideration. 

Data Science - Data Mind - Churn prediction



(Pro) Active Retention - Customer retention activities based on churn prediction.

Antichurn - Marketing strategy for customer retention. Composed of a predictive component (churn prediction), predicting customer testimonials and subsequent marketing activities such as special retention offers

Churn rate - The rate of customers' withdrawals for reasons such as leaving to competition, etc. Reasons for withdrawal from the contract that cannot be influenced (e.g. moving) are usually excluded from the definition of churn

Churn prediction model - A model predicting the probability of withdrawing for reasons which are avoidable, such as leaving to competition, etc.

Retention - Efforts to retain customer using marketing means

Reactive retention - Customer retention activities after customer has declared complaint or intention to leave to competition

Subscription based - Business model based on regular fees, i.e. usually a monthly fee.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Settings Accept
You can refuse consent here.
Cookie settings

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.


Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.


Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.


Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.


Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.